Norma Garcia-Muro is dedicated to entertainment experiences and the technology that fuels them. She brings a contagious passion for film, broadcast, theatrical exhibition, and cinema to the United States and abroad. As vice president of marketing at Kaleidescape, Norma draws upon her extensive foundation in film marketing to propel Kaleidescape’s growth and revolutionize the home cinema experience. Prior to Kaleidescape, Norma drove strategy and marketing at Paramount Pictures. At Lucasfilm Ltd. as head of international marketing, providing strategic oversight of the Star Wars and Indiana Jones franchises, marketing and distribution of the Emmy® Award-Winning series Star Wars: The Clone Wars, and the launch of George Lucas’ NAACP Image Award-Winning biopic Red Tails.
At National CineMedia, Norma oversaw top technology partner accounts and established a consultancy firm to aid companies in adapting to emerging technologies. Joining Dolby Laboratories, she led global marketing efforts to support Dolby Cinema. Later, at THX Ltd., her work included overseeing the launch of THX Ultimate Cinema. Norma is a consummate motivator and mentor, with a passion for empowering young women and women of color within the industry.
She serves as a mentor for UNIC Women’s Cinema Leadership Program and is a member of both Women in Tech and Women in Film. She was the Founder of the Latino Employee Network MUNDO under Dolby’s Diversity and Inclusion program and the Founder of #WomenCOLLAB, a resource-sharing association connecting female entertainment and tech professionals in the Bay Area with the mission statement, “We Rise by Lifting Others.” Norma serves as an advisor to the Mill Valley Film Festival and was named one of the Top 50 Women in Global Cinema in 2021 and 2020.