About Us

Sam is the founder and Chief Vision Officer of Paradise Theater®, a company renowned for comprehensive luxury private cinema design, engineering, and project management. Sam focuses his efforts on sustaining Paradise Theater’s superlative standard of excellence and in sharing the pleasures of fine private cinema with the industry and the world. Sam has founded and spearheads Cinema Connoisseur®, an initiative to build a community of enthusiasts - “cinema connoisseurs” - both professional and public who embrace and enhance the world of private cinema and film. Sam also publishes The Cinema Connoisseur a publication dedicated to enhancing the awareness, appreciation, and destiny of luxury private cinema.

Keshav is the lead acoustical engineer at Paradise Theater where he finds immense satisfaction in engineering and calibrating the finest high performance listening environments. As lead engineer, he works on researching new innovations in acoustic modeling, and developing methodologies that lead the industry through a continually refined engineering process. He is a part-time music producer, mixing/mastering engineer, record label owner and YouTuber. On his YouTube channel, he creates educational videos for music producers and audio engineers to help take their craft to the next level. It should be no surprise that Keshav has an obsession with sound, music, and everything related.

Business Development Manager, Echo Systems – 23 Years specializing in the luxury sector of residential AV and previous experience as an art consultant, Dushan emphasizes aesthetics in driving a higher standard of excellence for the industry. His dedication to high performance two-channel audio and luxury private cinema has honed his discernment for accuracy and detail and driven his success advocating solutions to clientele and trade partners using experiential presentations over a typical product centric approach. A method Dushan has successfully implemented with his team at Echo System’s industry leading experience center in Omaha.

VP of Sales for Wisdom Audio, Rouse is a veteran of the audio industry for over 32 years. His specialty is working with top integrators designing, engineering, and calibrating some of the most amazing distributed audio, 2 channel audio, and luxury private cinema audio systems around the globe. Ron’s passion for extraordinary audio and unparalleled experience make him truly a master sommelier of sound.

Jon Herron brings over 50 years of experience in the consumer electronics industry, with a focus on high-performance audio and video. Over his career, he has worked in both small and large retail operations, as a manufacturers’ representative, and as a manufacturer. Since 2016, Jon has focused on developing Trinnov Audio’s presence in the Americas. Previously, Jon held positions at Wisdom Audio, Madrigal Audio Laboratories (Mark Levinson, Proceed, and other brands) and Snell Acoustics In 1990-1991, Herron participated in the launch of Home THX® with Lucasfilm. His unique combination of technical expertise and sales experience make him a perfect match for the sophisticated technologies found in Trinnov products. Jon has degrees in both economics and religion from Dartmouth College.

Eric is a Project Engineer at Paradise Theater, a position that allows him to apply his experience in mechanical engineering, AV installations, and graphic design. This career provides the fortunate combination of his formal education and his love for music as an avid percussionist. The industry is constantly evolving, and the challenges are always unique- a great match for his passion to discover and create. Producing the finest theaters in the world has been a once-in-a-lifetime opportunity and Paradise Theater has provided the framework for success.

William Erb is a home theater owner and music lover who feels he “has to pinch himself” every time he listens to a great immersive music recording in his theater because the experience can be so vivid and enveloping. William wants to spread the word so that other home theater owners who love music can hear for themselves how lucky they are to be able to enjoy this emerging art form from the comfort of their theater seats. 

Norma Garcia-Muro is dedicated to entertainment experiences and the technology that fuels them. She brings a contagious passion for film, broadcast, theatrical exhibition, and cinema to the United States and abroad. As vice president of marketing at Kaleidescape, Norma draws upon her extensive foundation in film marketing to propel Kaleidescape’s growth and revolutionize the home cinema experience. Prior to Kaleidescape, Norma drove strategy and marketing at Paramount Pictures. At Lucasfilm Ltd. as head of international marketing, providing strategic oversight of the Star Wars and Indiana Jones franchises, marketing and distribution of the Emmy® Award-Winning series Star Wars: The Clone Wars, and the launch of George Lucas’ NAACP Image Award-Winning biopic Red Tails.

At National CineMedia, Norma oversaw top technology partner accounts and established a consultancy firm to aid companies in adapting to emerging technologies. Joining Dolby Laboratories, she led global marketing efforts to support Dolby Cinema. Later, at THX Ltd., her work included overseeing the launch of THX Ultimate Cinema. Norma is a consummate motivator and mentor, with a passion for empowering young women and women of color within the industry.

She serves as a mentor for UNIC Women’s Cinema Leadership Program and is a member of both Women in Tech and Women in Film. She was the Founder of the Latino Employee Network MUNDO under Dolby’s Diversity and Inclusion program and the Founder of #WomenCOLLAB, a resource-sharing association connecting female entertainment and tech professionals in the Bay Area with the mission statement, “We Rise by Lifting Others.” Norma serves as an advisor to the Mill Valley Film Festival and was named one of the Top 50 Women in Global Cinema in 2021 and 2020.

Todd is the Founder and President of Nerve Inc, a custom integration firm catering to a very niche clientele interested in unique cinema and multi-sport simulator rooms.  Based in Park City, Utah, for over two decades, Nerve has delivered its clients’ dream rooms and systems with projects in the United States, Central America, Europe, and the Caribbean. Todd’s background in photography and videography and his expertise with the latest residential technologies help Todd realize the expectations of Nerve’s discerning clientele and envision inspiring designs. Encompassing themed and contemporary cinema, lighting, and impressive technology integration in the home. Notably, Todd invented and patented a three-screen system that allows any space to transform into a multi-sport simulator. Todd’s team transforms even the most challenging spaces into incredible gathering and entertainment environments.